Your site may be a blog, but you will find you need to start more than one blog so you can have a place to build some links, provide some content and help your main site get going. Starting a blog to back up your primary site can be different than setting up a "real blog". Let's look at what it takes when starting a blog that is primarily for support.
You will probably look for a free blog platform when starting a blog to support your main site. There are a couple well known sites for this, such as blogger.com and wordpress.com, however, there are actually hundreds of this type of site online. It is a wise idea to spread out your network over a bunch of different platforms instead of keeping all of your support blogs in one place.
Most beginners take the easy way and build all their support blogs on one network. This is a huge mistake, especially if you haven't read the terms of service for each platform. This may be easy to keep organized and easy to find, but it can be a huge mistake. Free blog platforms are easy to set up on, but they also own your content. They have the power to delete not only one blog, but your entire account. If you have all of your support blogs on one platform and they decide to delete your account you have nothing to show for your hard work. It's much better to spread things out over a bunch of sites than to risk everything on one.
So what do you write about when starting a blog for supporting another site? The exact same topic, same keywords? It's best to do your support blogs about a wider niche, so you can include your keywords for your current site, but also so you can include keywords about other sites you may do in the future as well as other sites you like you might want to link to.
When starting a blog to support your main site make sure you always use your keywords to link back to your main site. You never want people clicking on the words "click here" or something like that. Using the teach your golden retriever to stay you would want those exact words to be the anchor text for your link. They would be the words underlined in blue that people would actually click on to go to your main site. This is the only way a support blog will actually support your main site, if you are using keyword anchor text in your posts. If you are doing anything else you are wasting your time.
Starting a blog to support your main site is quite easy and it provides you an easy way to get links back to your site. You have control over the anchor text in these links as well. Make sure you use your basic SEO techniques on these sites as well. Keywords in the titles, make sure to tag your pages if you can, and always use keywords in your anchor text. It can seem like a big task to get this kind of network set up, but realize you will be able to use it forever.
You will probably look for a free blog platform when starting a blog to support your main site. There are a couple well known sites for this, such as blogger.com and wordpress.com, however, there are actually hundreds of this type of site online. It is a wise idea to spread out your network over a bunch of different platforms instead of keeping all of your support blogs in one place.
Most beginners take the easy way and build all their support blogs on one network. This is a huge mistake, especially if you haven't read the terms of service for each platform. This may be easy to keep organized and easy to find, but it can be a huge mistake. Free blog platforms are easy to set up on, but they also own your content. They have the power to delete not only one blog, but your entire account. If you have all of your support blogs on one platform and they decide to delete your account you have nothing to show for your hard work. It's much better to spread things out over a bunch of sites than to risk everything on one.
So what do you write about when starting a blog for supporting another site? The exact same topic, same keywords? It's best to do your support blogs about a wider niche, so you can include your keywords for your current site, but also so you can include keywords about other sites you may do in the future as well as other sites you like you might want to link to.
When starting a blog to support your main site make sure you always use your keywords to link back to your main site. You never want people clicking on the words "click here" or something like that. Using the teach your golden retriever to stay you would want those exact words to be the anchor text for your link. They would be the words underlined in blue that people would actually click on to go to your main site. This is the only way a support blog will actually support your main site, if you are using keyword anchor text in your posts. If you are doing anything else you are wasting your time.
Starting a blog to support your main site is quite easy and it provides you an easy way to get links back to your site. You have control over the anchor text in these links as well. Make sure you use your basic SEO techniques on these sites as well. Keywords in the titles, make sure to tag your pages if you can, and always use keywords in your anchor text. It can seem like a big task to get this kind of network set up, but realize you will be able to use it forever.
About the Author:
Starting a blogis a great way to create a support network for your niche sites. If you are not getting traffic to your sites this FREE 6 step easy niche website marketing strategy will help you get started.
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