Saturday, August 16, 2008

Let’s Talk About Traffic

Let’s Talk About Traffic

When you’re just getting starting in Affiliate Marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why?

Because although it’s become somewhat of a cliche these days, the truth is, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful.

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page – YOUR squeeze page. (A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them.)

2. Offer them an incentive to give you their contact information. (This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.)

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. (Once you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. (There is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you differently.) Any business – real business – takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.


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Thursday, August 14, 2008

This Will Make Your Day

The Two Biggest Reasons Why Most People Will Never Make a Full-Time Income Online...

It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to "start in a niche they know a lot about", or base their business around "something they're passionate about"...

As horrible as it may sound - they've unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually - failure. In fact, the myth of "do what you love and the money will follow" has been responsible for more failure than likely any other influence - perhaps even more so than laziness or a lack of perseverance.

Because the simple truth of the matter is that the only way you're going to make real money on the net is if your business is based around two crucial things:

1) Large Demand

2) Buyers

In other words - you aren't going to get rich selling a $15 ebook about growing square watermelons - even though that might be a great passion of yours.

The demand just isn't there. Maybe there's a few searches a day on Google for the topic, and perhaps there's some interest in the online "gardening enthusiast" communities - but you'd be hard-pressed to make even a few hundred dollars a month from ebook sales.

Similarly, you also aren't going to have a particularly easy time getting rich by building websites about some seemingly "popular" topics like humor, jokes, funny pictures and so on. And while there are a few ways to "monetize" your site (with AdSense, CPA Offers, CPM Banners, etc.), it takes literally millions of website visitors to make even just a few thousand dollars in markets like that.

The demand is huge - but the visitor value is extremely low...

Instead, if you want to make it big online - pulling down an impressive six-figure income - you need to tap into markets with tons of demand, where the majority of the visitors are valuable.

You need to capture tons of traffic that wants to buy something. If you take this approach, you'd practically have to hijack your own order links (or affiliate links) not to make a sizable income.

In fact - did you know that some affiliates make several thousand dollars daily just by promoting a single product in hot markets? (Just imagine what the merchant is making...)

In some markets there's actually so much demand that the vendors are quite literally selling over a thousand units - or more - per day. Digital products, with practically zero overhead/delivery cost.

But it all comes back to tapping into valuable demand. In most cases, it takes no extra effort or "skill" to market to a valuable market than it does to struggle along with something you're passionate about.

These two factors - demand and buying traffic - are what separate the "wannabe" marketers from the millionaires. Because there's no real secret - you just need to sell what thousands of people are already buying.

The ball is now officially in your court. Are you tapping into markets with massive, valuable demand?

Or are you struggling to simply make a few dollars occasionally with a business that's based on your own passionate interests?

--------------------------------------------------------------------------------------------------------

Chris Rempel, author of "Confessions of a Lazy Super-Affiliate", reveals 5 of his most effective traffic strategies and niche-targeting tactics in full detail at http://www.clickaudit.com/goto/?121798

Friday, August 8, 2008

My Prospecting Secrets Revealed!

I found something interesting the other day
that really made me think...

I discovered someone by the name of James
Grandstaff who really is a clever guy. He
recently launched a podcast called "The Ask
James Podcast."

(A podcast is much like a radio show except
you can listen whenever you want; like "on
demand" cable TV.)

The part I liked the most about it is how
James surveyed his listeners first and then
provides content based on the survey results.

Take note because that is very smart if you
ask me ;)

Which leads me to my post today...

One of the questions asked was "what type of
on-screen video tutorials would you like to
see James create?"

Apparently there are a lot of newbie listeners
because James has just released 17 videos that
cover the basics, such as how to:

* Register a domain name
* Get a hosting account set-up
* Upload a webpage
* Create a Word Press blog with one click
* Set-up your very first auto-responder
* Generate the HTML code needed to capture
leads
* and tons more...

I highly suggest you get over there right now
if you don't know how to do everything mentioned
in the list above.

The videos are great and they're 100% free!

Be sure to check out the special bonus video
#18...All I can say is that James Grandstaff
is one smart marketer!

http://www.AskJamesPodcast.com/free/videos/mmcook1


To Your Success,

Max Cook


P.S. After you watch the video tutorials, feel
free to reply to this post with your feedback.

http://www.AskJamesPodcast.com/free/videos/mmcook1

Thursday, August 7, 2008

No More Excuses!

5 Easy Ways to Ramp Up Your E-Book Sales

Once you've written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?

WRONG!

These days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come.

So what's an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing. Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book. The truth of the matter is that you're probably never going to get rich from writing one E-book. So before you start writing your first book, start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third.

Don't put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example, can you create a workbook from your E-book? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?

Sell more books at one time. If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates. Your book could be just the ticket. Although you might have to go down in price – what do you think sounds better? Selling one or two books at a time or selling box loads of them?

Once you've built up your credibility as a published author, it's time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market? If you don't like traveling or crowds, consider putting together tele-seminars or holding intimate bootcamps.

Create joint ventures. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar – but not competing industries as yours. Explore ways for you to provide value to both of your customers while you're cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist. Offer free drinks or desserts to any of the florist's customers who bring in a special card (that you've provided to them) when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

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First, I have to say that this site is pretty ingenious when you think about it.

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Sunday, August 3, 2008

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