A steady flow of clients and customers is what every small business needs to remain competitive and survive in today's market. This is especially true of small, independently owned heating and plumbing businesses that do not have a company brand to rely upon and only have a small number of staff to make sure that the business runs smoothly. To compete in a modern market and to bring in new clients and customers, the owners of small businesses need to learn how to stretch a smaller marketing budget.
These are five useful tips that should help the small and independent business owners stay competitive in the UK plumbing and heating market.
1. Realize that marketing is a marathon and not a sprint. Marketing is not meant to be a quick fix. Real sales marketing takes commitment and patience. Business owners need to make sure that their company's marketing message is obvious in everything that is related to your business (employee uniforms, stationery, logo painted on the company car, business cards, etc). The more visible a company's marketing, the more customers it will attract.
2. The customer's happiness is a business owner's first priority. When the customer is happy he or she is more likely to recommend a company to friends and family members in need of that company's services. "Word of mouth" press is a valuable business asset, especially for independent business owners. Do more than your customers expect or hope for to keep them happy!
3. Avoid price fluctuations. If a project is going to cost more than originally estimated, notify the customer immediately and let him decide if he has the budget to continue. Offer a discount to keep his business and avoid raising the quoted cost as much as possible.
4. Pay attention to the company's business referral sources: advertisements, phone book listing, client referral, walk-ins, etc. Doing so can help small business owners avoid paying too much money for a marketing effort that is not working.
5. A website is imperative. Most professionals in the heating and plumbing industry do not realize just how much having a website can increase the business's profits. The website does not need to be fancy, but it does need to be functional. This is how most potential clients will research your company. A website will help customers learn about you on their own time and will be more likely to attract first time customers than any other marketing tactic.
These are some simple marketing ideas that all small business owners can put into practice today, to help them in the short run in a difficult economic climate as well as the long run in any climate.
These are five useful tips that should help the small and independent business owners stay competitive in the UK plumbing and heating market.
1. Realize that marketing is a marathon and not a sprint. Marketing is not meant to be a quick fix. Real sales marketing takes commitment and patience. Business owners need to make sure that their company's marketing message is obvious in everything that is related to your business (employee uniforms, stationery, logo painted on the company car, business cards, etc). The more visible a company's marketing, the more customers it will attract.
2. The customer's happiness is a business owner's first priority. When the customer is happy he or she is more likely to recommend a company to friends and family members in need of that company's services. "Word of mouth" press is a valuable business asset, especially for independent business owners. Do more than your customers expect or hope for to keep them happy!
3. Avoid price fluctuations. If a project is going to cost more than originally estimated, notify the customer immediately and let him decide if he has the budget to continue. Offer a discount to keep his business and avoid raising the quoted cost as much as possible.
4. Pay attention to the company's business referral sources: advertisements, phone book listing, client referral, walk-ins, etc. Doing so can help small business owners avoid paying too much money for a marketing effort that is not working.
5. A website is imperative. Most professionals in the heating and plumbing industry do not realize just how much having a website can increase the business's profits. The website does not need to be fancy, but it does need to be functional. This is how most potential clients will research your company. A website will help customers learn about you on their own time and will be more likely to attract first time customers than any other marketing tactic.
These are some simple marketing ideas that all small business owners can put into practice today, to help them in the short run in a difficult economic climate as well as the long run in any climate.
About the Author:
Tal Potishman, editor of Heating Central, writes articles on central heating, plumbers, Streatham plumbers, underfloor heating and solar thermal. He specializes in helping save money by advising on efficient heating.
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