Have you ever wondered how the so-called internet marketing gurus can send out a single email and make enough money to buy some fancy car, or so they say?
It all sounds just too good to be true, and for most people it is. What these gurus do not want to share with you is their real secrets that might allow you to actually, for once, duplicate the same kind of results that they get.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
It does not matter if you have a million people on your list. If they are not buying, it's a total waste of your resources -- your time, your money, and your bandwidth.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
Remember, quality counts more than quantity for most things, and especially for mailing lists. If you just focus your efforts on getting buyers to join your list, not subscribers, you'll be far better off. Pretty soon, you'll have your own rags-to-riches story to tell.
It all sounds just too good to be true, and for most people it is. What these gurus do not want to share with you is their real secrets that might allow you to actually, for once, duplicate the same kind of results that they get.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
It does not matter if you have a million people on your list. If they are not buying, it's a total waste of your resources -- your time, your money, and your bandwidth.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
Remember, quality counts more than quantity for most things, and especially for mailing lists. If you just focus your efforts on getting buyers to join your list, not subscribers, you'll be far better off. Pretty soon, you'll have your own rags-to-riches story to tell.
About the Author:
Robert Alan Lamson is a writer who submits articles on varying topics to the general audience as well as to internet marketers. His latest recommendation can be viewed by clicking here. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
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