Saturday, July 18, 2009

Effective Article Marketing Tips for Newbies

By Steve Jackson

If you need to find a way to get more traffic to your site, you can employ a variety of tactics. These days, search engine optimization is the name of the game. In an effort to increase visibility, getting a high search engine ranking is vital. One quick and easy way to do this is with article marketing. If done correctly it will increase your traffic significantly.

One way to get your articles out there and ready for business is with the help of article directories. Article directories will help your search engine rankings and improve your chances of success. You will want to make sure that you submit your article to the major directories like Ezine Articles, Go Articles, Isnare, Buzzle, etc.

Before submitting any of your articles to any of these directories, it is best to find out what is expected of you. Sites do not allow plagiarism, so make sure that your content is completely original. You may or may not be able to use your own articles again, it's best to double check before submitting. Different directories allow different kinds of submissions. Find out if you can use affiliate links or other elements before you submit an article to a directory.

The first step to getting your articles accepted and establishing yourself as an expert in your field is by double checking your work. Errors in spelling and grammar are completely unacceptable and will often get your article rejected by a directory. If your article slips through the cracks with mistakes like this, you'll end up looking like anything but an expert. Take the time to check and double check your articles thoroughly; you'll be glad that you did.

You can use your article marketing to create links back to your website. This is incredibly effective and sends would be customers directly to your webpage. If you use a resource box in your articles, you're sure to increase the traffic to your site and get more business. Resource boxes should promote your products or site and point visitors in the right direction to becoming your customer.

A big part of search engine optimization is familiarity with keywords and keyphrases. Do your research on the words and phrases that you should be using for your particular site and product. When you take the time to find the right keywords and use them in the anchor text of your links, you'll increase your traffic stream exponentially, but make sure you vary them, search engines will penalize you if the anchor text of every single link you build are the same. Make sure you fully understand search engine optimization before making any submissions. This will ensure you get the full benefit of your hard work.

When you're working with article marketing think about the future. Use a email capture page that links to your article or whatever it is you are giving away. A capture page will gather data on prospective buyers for future products. When using a capture page as part of your internet marketing campaign, be sure to use an auto responder program.

An auto responder program will save you time when building email lists. Never do manually what you can automate, you time is much better spent doing other things. There's a huge choice of software you can use when it comes to managing your email marketing campaigns.

Learn as much as you can about SEO and article marketing before you start, that way you will avoid common mistakes and your efforts will be a lot more effective. You're going to have to learn about it anyway, the sooner you do the less time you will waste.

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