Thursday, March 26, 2009

Serious Entrepreneurs Don't Need Toilet Paper

By Art Barron

Like a fairy tale, almost every successful entrepreneur has their very own "Cinderella" story, or, more known as a "rags-to-riches" story: from busing tables in restaurants to becoming millionaires by their 20'sfrom living in a dump calling itself a flat, to owning many homes, one for every day of the week.

And while all those stories are inspiring to hopeful entrepreneurs, the road to riches is a bit more "down and dirty."

Mike Michalowicz would have you ask yourself: "Am I a Toilet Paper Entrepreneur?"

Mike compares true entrepreneurialism to a typical bathroom experience: "business" is done and you discover only 3 sheets of TP left on the roll! Necessity breeds invention if you want to leave the rest room smelling like a rose.

He adds that successful and serious entrepreneurs are not those who sit around and wait for someone to hand them a "roll of toilet paper".

They take matters into their own hands and search within reach that they use. If you must, dig through the garbage, or use the roll of cardboard instead and move on.

Serious Entrepreneurs don't make excuses and don't have patience for people who do.

You'll never hear them say

"I don't have enough money right now."

"I am not that smart."

"I don't have the time. I'm too busy."

"Businesses take too long to build."

"There's too much risk involved. I'm too scared."

"I'm too old for that."

They don't sit back on the loo and wait for the toilet paper. They grab it, or they make it. In the same way, they don't wait for their dreams to come true. They MAKE it come true.

They don't wait until they have enough money to fund a new venturethey find creative ways to finance their project by exploiting their own strengths.

By the way, millionaires are a frugal (as opposed to cheap) bunch: Warren Buffett, the third richest person in the world, according to Forbes, lives in the same Omaha, Nebraska, home he bought four decades ago for $31,500.

They don't, contrary to popular opinion, multitaskthey focus on one task until it's done.

Perfectionism is not one of their qualities, and they frequently say, "It's good when it's good enough".

And that's because they have learned that money likes speed.

They know that if they sit around and do and erase and redo and re-erase, by the time they finish their product, their competition would have swooped in, cornered the market, and left them no room at all.

They don't spend the bulk of their time thinking, planning, and revising they take action.

It's not that they're afraid of taking risks; it's just they take calculated measures that help them avoid risks.

Dick Costolo, founder of Feedburner.com said, "The key is to just get on the bike, and the key to getting on the bike is to stop thinking about 'there are a bunch of reasons I might fall off' and just hop on and peddle the damned thing. You can pick up a map, a tire pump, and better footwear along the way."

Serious Entrepreneurs do not need toilet paper.

It's probably because they'll have a spare napkin or piece of paper somewhere in their pockets with their next million-dollar plan scribbled hastily on its back.

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