Almost every marketer talks about article marketing these days. It has become a chief strategy for Internet. Due in part to the popularity of the "bum marketing" method, article marketing has two significant characteristics: it works, and it's free.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL's.
Article marketing is a numbers game, just like the other bum marketing techniques. Consistent and ongoing efforts are required for it to be effective. Submitting an occasional article may not have much impact, but ten articles in ten days provides an overall benefit greater than the sum of its parts.
Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It's equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site.
You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.
Taking those few simple steps will insure were that you get the maximum return for your effort. While article marketing should be one part of a multipronged approach, it can be extremely effective and extremely inexpensive.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL's.
Article marketing is a numbers game, just like the other bum marketing techniques. Consistent and ongoing efforts are required for it to be effective. Submitting an occasional article may not have much impact, but ten articles in ten days provides an overall benefit greater than the sum of its parts.
Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It's equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site.
You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.
Taking those few simple steps will insure were that you get the maximum return for your effort. While article marketing should be one part of a multipronged approach, it can be extremely effective and extremely inexpensive.
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