The Woman behind the Idea
I am a woman who wears many hats; wife, mother, Certified Management Accountant, and the owner of an online kids clothing store. The motivation to start my own company came from when I returned to work after my maternity leave and failed to find the same personal satisfaction with my job that I had experienced before I had my children. I wanted to experience personal growth but still be actively involved in the lives of my children. Being a mom entrepreneur is one of the biggest and satisfying roles I have had in my life. I have the best of both worlds and I am much happier with this new balance in my life...and at the end of the day a happier better mom.
Where the Idea Came From...
The short answer to the question is...my kids. While I was home on maternity leave my day had to be very organized or I never got anything accomplished. The internet became a lifeline to reconnect to the outside world and provide the research on various products I needed. With two kids, often the only way to survive a shopping trip is to know exactly what you need and where to get it. Shopping with two kids can be summarized in one word...stressful.
When you have kids the word leisurely does not apply to shopping outside of the house. In order to keep track of my kids when I am in a store I need both of my eyes and arms so I am physically not able to do much else. Any kid can lose their ability to actually follow instructions when there is a whole new world of clothing racks to explore.
So...because of the stress factor and because I had kids that never napped at the same time, it was increasingly difficult to get out of the house some days and I found myself buying more things online. While online I could find lots of interesting and neat baby products but I had difficulty finding something I needed; new and affordable kids clothing. I came across lots of baby boutiques but the prices were too expensive for a mom on a maternity leave budget. I also found a lot of international stores (some of them the larger well known brand names) but by the time I factored in the exchange rate or the customs duty tax the clothing once again became too expensive.
At Last...the Idea
When you throw all those factors into the mix the end result is an online clothing store for children called Growing Growing Gone. The store carries brand name childrens clothing at discounted prices for the baby, kid or teen on your shopping list and it is brought to you by a mom who has been there and understands.
Online shopping is the hassle free way for a parent to shop. When you have five minutes you can leisurely browse the clothing racks at your own pace and should you have to put back on the parenting hat, your shopping cart will be there for you when you return. There is no embarrassment if your kids throw a temper tantrum, there is no worry that the clothing racks will become the perfect hide and go seek spot; everything can be done from the comfort of your own home.
I hope to leave my kids with a dynasty; it is not a dream of ruling the online world, it is simply the wish that they look at the example I am setting and follow their dreams to make a better and happier life for themselves when they grow up. I wish to show them that dreams do not come easy, but if they are the right choice for us then they are worth it.
I am a woman who wears many hats; wife, mother, Certified Management Accountant, and the owner of an online kids clothing store. The motivation to start my own company came from when I returned to work after my maternity leave and failed to find the same personal satisfaction with my job that I had experienced before I had my children. I wanted to experience personal growth but still be actively involved in the lives of my children. Being a mom entrepreneur is one of the biggest and satisfying roles I have had in my life. I have the best of both worlds and I am much happier with this new balance in my life...and at the end of the day a happier better mom.
Where the Idea Came From...
The short answer to the question is...my kids. While I was home on maternity leave my day had to be very organized or I never got anything accomplished. The internet became a lifeline to reconnect to the outside world and provide the research on various products I needed. With two kids, often the only way to survive a shopping trip is to know exactly what you need and where to get it. Shopping with two kids can be summarized in one word...stressful.
When you have kids the word leisurely does not apply to shopping outside of the house. In order to keep track of my kids when I am in a store I need both of my eyes and arms so I am physically not able to do much else. Any kid can lose their ability to actually follow instructions when there is a whole new world of clothing racks to explore.
So...because of the stress factor and because I had kids that never napped at the same time, it was increasingly difficult to get out of the house some days and I found myself buying more things online. While online I could find lots of interesting and neat baby products but I had difficulty finding something I needed; new and affordable kids clothing. I came across lots of baby boutiques but the prices were too expensive for a mom on a maternity leave budget. I also found a lot of international stores (some of them the larger well known brand names) but by the time I factored in the exchange rate or the customs duty tax the clothing once again became too expensive.
At Last...the Idea
When you throw all those factors into the mix the end result is an online clothing store for children called Growing Growing Gone. The store carries brand name childrens clothing at discounted prices for the baby, kid or teen on your shopping list and it is brought to you by a mom who has been there and understands.
Online shopping is the hassle free way for a parent to shop. When you have five minutes you can leisurely browse the clothing racks at your own pace and should you have to put back on the parenting hat, your shopping cart will be there for you when you return. There is no embarrassment if your kids throw a temper tantrum, there is no worry that the clothing racks will become the perfect hide and go seek spot; everything can be done from the comfort of your own home.
I hope to leave my kids with a dynasty; it is not a dream of ruling the online world, it is simply the wish that they look at the example I am setting and follow their dreams to make a better and happier life for themselves when they grow up. I wish to show them that dreams do not come easy, but if they are the right choice for us then they are worth it.
About the Author:
About the author: Jennifer Hess is a Certified Management Accountant, a mom of two energetic children and the owner of Growing Growing Gone a kids clothing store. She is forever grateful that her husband and family supported her decision to pursue her dream. You are welcome to reprint this article - but get your own unique content version here.
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