Sunday, November 23, 2008

Hottest Niche on the Market Today Is People Searching

By Samantha Carterson

To find out right away why the people search industry is such a hot niche, go to Google and Yahoo, the two largest search engines on the web today, and enter "people search" in the search box. You'll get results in the millions. This niche is a hot trend, and it's one that is predicted to continue for a long, long time. Why? For one thing, it's fast and easy. Faster than looking something up in your local phone book -- and who uses those anymore anyway? And it's way easier. Plus I think internet users are just curious as well, and they know the information they are looking for is only a click away.

Exactly how do you get into this business? Well, you could certainly create your own website and then spend years and thousands of dollars to develop your search database, but that method would probably not be very practical for most people. A much easier way is to join an already existing business such as an affiliate program.

It's really easy to start with an affiliate program. But how do you choose a good program? It is essential that it include a good training program, and the training should be easily accessible right there in the member's area of the site. The program should have easy setup instructions. And the website should be easy to navigate.

The next thing you need to do is plan your marketing campaign. It does not need to cost a lot of money. There are lots of ways to market -- here are a few of them.

You need links to your site and lots of them. Write some articles and get them posted. As a matter of fact, write lots and lots of articles. Google and Yahoo love articles, especially those found on the large article sites. Not only can your articles be on the search engines, but your articles may well be picked up to be used by other websites as well. And that means more traffic to your site. To make money you need as much traffic to your site as you can muster. This method takes time, but it's free and won't break the bank.

Posting ads on free ad forums is another marketing method, at least for those who have the time to do it. It can be effective but it does require a lot of discipline to keep reposting ads all the time. And your ads won't stay on page one very long, so you definitely have to keep reposting them. But it is free to do.

Another free way to advertise is to post in forums. But be careful to follow the forum rules about posting. Most forums do not allow you to post ads. But most of them will allow you to put your link in your forum signature.

Next is the topic of paid advertising. The most popular form of paid advertising is paid-to-click with Google and Yahoo being the biggest and most well-known. However, if you are a beginner at internet marketing, proceed with caution, because you can spend a lot of money doing this. And you might lose a lot. Get some help with this by reading some free online articles about Google Adwords. I would also suggest that you sign up for some free newsletters as well. In the meantime, it might be best to stick with free or low-cost advertising as described above.

Buying traffic is lame. It might get your Alexa ranking up, but it definitely will not make you any sales. The majority of sites that sell traffic do not send real actual people to visit your website. The traffic is all fake -- it's produced by an autobot. So, no, do not do it. Not ever, not ever, not ever.

Go slowly; take one step at a time, and you will surely achieve success. I wish you all the best.

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